Beyond promoting my page through social media, it is important to spread the word as you go throughout your local classes. Veterans are present in most of your classes, not many of them will be vocal about their veteran pasts. It is important to respect that, some veterans do not want to be identified as veterans, but if you come across a veteran, it would be appreciated to send them to my blog so that we can share and express our views for the veteran community in the student community environment. The word of mouth is a powerful tool in networking, regardless of your status as a student, or a veteran, you can still provide a valuable asset to the community by incorporating veterans into your clubs, culture, and environments.
Social Media Exposure
Social media is a powerful, and common tool in media and can be used to promote and share content throughout various channels. Although the term ‘social media’ is generalized and covers all the various forms of networked media, each source of social media varies per the usage. The ideal platform to share content on depends on the audience and style of content. Obviously, a posted picture might do better on Instagram instead of Twitter or Snapchat whereas a website might get more traffic if it is posted and shared on Facebook. The desired target audience and the style of content should dictate which social media platform is best for maximum reach and exposure.
Due to the nature of my blog, since it is more about content and less about digital imagery, the preferred method to promote the page is on Facebook. Sharing the page on Facebook opens the possibility for users to better comment on the shared post enabling other users to see the shared post and comment in the newsfeed. The way Facebook exposes a shared post that is trending within a user’s newsfeed allows the user’s friends to better see the thread as it develops. By the nature of the blog, it is mostly targeted towards veterans and veterans seeking/attending higher education, this being said, the Facebook platform allows others to share the post within other related pages making the post open to different demographics past just the original user. It helps make the original post reach its potential targeted audience.
Empowering Student Veterans 